Do .99 endings work in B2B? What attractive rounding actually does for wholesale prices

Nobody buys 500 units because the price ends in .99. But raw formula outputs like £7.0342 cost you something subtler: they look like a mistake.

The real case for rounding in B2B

Trade buyers read price lists all day. Prices like £7.03 or £12.61 read as machine noise; £6.99, £7.49 or £12.50 read as decisions. Clean endings signal that a human stands behind the number — which matters when the customer is deciding whether to negotiate.

Pick a convention per tier

Common patterns: .99/.95 for retail-adjacent tiers, .49/.50/.00 for trade tiers where invoices get scrutinised. What matters is consistency across the catalogue — a mixed bag of endings suggests a mixed bag of thinking.

Automate it or skip it

Hand-rounding thousands of SKUs after every formula run is not a job anyone keeps up. Attractive rounding as a per-tier setting — formula first, rounding applied automatically — is the only version that survives contact with a real catalogue.

B2B Price Tiers applies .99/.95/.49-style endings automatically per tier. Formula in, sellable numbers out.

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