The quiet revenue leak: quotes that go cold
You did the hard part — you sent the quote. Then nobody followed up, and it quietly died. This is the most fixable leak in most small businesses.
Why quotes go cold
A quote isn't a no. It's a "not yet." The customer got busy, the email slipped down the inbox, they meant to reply. Research consistently shows a big chunk of quotes that never convert would have converted with one or two polite nudges — nudges nobody ever sends, because following up is the job everyone forgets.
The cost
Say you send £20,000 of quotes a month and 40% convert. If even a fraction of the other 60% are "not yet" rather than "no," a simple follow-up sequence recovering a handful of them adds thousands a month in revenue you'd otherwise have left on the table — for zero extra work won.
The fix
Quote Nudge connects to your accounting software, watches for quotes and estimates that have gone past their window, and sends the follow-ups for you — polite at first, gently firmer over time. You close more without lifting a finger.
- Quote Nudge for Xero
- Quote Nudge QB for QuickBooks Online
The quotes are already sitting in your accounting software. All that's missing is someone to chase them. Let it be a robot.
Questions, or want a tool we don't have yet? Email hello@grafto.co.uk — a real person replies.